The Power of Illumination:
I turn people into brands and help brands radiate vitality

Every choice you make shows you a different possibility, expanding your life and the capacity for even more choice. Are you ready to choose?

Chrissy Dorn

The Power of Illumination.


“Chrissy showed proactivity at all times and convinced through her great motivation. In particular her creativity, as well as her ability to develop ideas for changes and improvements, contributed a large part to the success of the department. We would highly recommend Chrissy and we are confident that she will be an asset to any corporation.”

Armin Boehm

"Chrissy worked with me at Mountain Hardwear when we started going direct into the European market. In that time, she established our footprint by selecting sales agents, creating retailer relationships and setting overall market strategy including marketing and PR. I found her dedication and ability to deliver results a huge asset in getting MHW established in the European market. Her knowledge of the outdoor industry, consumer, German and overall European market is deep and her relationships with key contacts is very strong. I highly recommend Chrissy Dorn as a partner for any brand looking to establish a footprint, drive awareness, or develop an overall market strategy based on her experience and proven results.”

Mike Wallenfels

Vice President of Worldwide Sales | HYDRO FLASK
"Chrissy Dorn is an outstanding public relations specialist. She has taken the trouble to thoroughly understand our brand and our technology. This puts her in the unique position of being able to optimise her many contacts, by providing messages that are coherent, meaningful, interesting and accurate. Choosing Chrissy to represent us was the right decision."

Nick Brown

Founder & Managing Director | NIKWAX
„Full of energy and enthusiasm, Chrissy always works with passion and belief in a brand as if it were her own.“

Richard Pyne

Deputy Commercial Director | PÁRAMO DIRECTIONAL CLOTHING
"Chrissy is an absolute joy to work with. She truly understands our brand and the outdoor industry. She is the consummate professional at all times and is supremely organised, communicates brilliantly and works incredibly hard. I wouldn’t hesitate to recommend Chrissy and have already done so - on numerous occasions."

Nikki Skinner

Marketing Manager | RAB
"Chrissy is quite unique in that she has a deep understanding of the outdoor market, the products and the people. She is self-motivated, well organised, a great communicator with an eye for detail. Chrissy is doing an outstanding job for us and she's an extremely important member of the Pertex family."

Steve Laycock

Brand Director | PERTEX
"Chrissy is a super-professional in every respect: organised, caring, intelligent and with an extensive knowledge of the Outdoor industry. Her work is always thorough and of high-quality. She’s also a pleasure to work with."

Rin Colombi

Director of Marketing | LOWE ALPINE
“Chrissy has an uncanny eye for picking up on changes in the market and new directions. Her passion for flawless design, extensive experience and ability to move across diverse product categories brings creativity and a laser-like insight. Her collaborative work with product development made the process from concepts to fresh, market relevant products both seamless and exciting.”

Cheryl Knopp

"I have had the pleasure of working with Chrissy at two outdoor companies over the past few years and her knowledge of the European marketplace has proved indispensable during the recent review of our European business model."

Chris Lathrop

Vice President of Sales | JETBOIL
„Together with Chrissy, we were able to develop our brand with great focus. She's creative and brings the essential to the point by sharing thoughts and ideas. In that, she also applies criticism which enables us to change perspectives wherever needed - always with the target to create an authentic strategy that will work for us. In short: she brings power to the brand!“

Oliver Groß

„Chrissy has been instrumental in helping Hydro Flask establish its footprint in the German outdoor and broader lifestyle market with her understanding of the German retail market, consumers and brand strategy, leveraging her relationships within the outdoor trade and consumer media landscape. Chrissy consulted with us on our overall strategy while establishing our brand and made recommendations for key partnerships that supported our grassroots efforts to establish Hydro Flask in Europe. Her reach and relationships with key industry contacts have made her a key asset for our brand, driving awareness via PR and trade marketing in Germany. We highly recommend Chrissy and have valued our relationships and results.“

Mike Wallenfels

Vice President of Worldwide Sales | HYDRO FLASK

Current brands


Previous brands



bristol bayerischerHof maritim

hydroflask jetboil lowe mountainhardwear patagonia pertex
puma rab superfeet timberland timbuk wildroses


Trettlachstr. 1a/78, 91301 Forchheim, Germany